Display Gallery: Need You 100% (until 2nd June 2014)
Despite the gallery's confession that its latest exhibition title was "culled from a search result", 'Need You 100%' provides an insight into both contemporary artists' reliance on technology and the debate surrounding this. Although the internet and various social media have proven to be a huge advantage in generating interest for artists' practices, there is always an opposing view, in that we now find ourselves overexposed to images and as a result have become almost immune to experiencing authentic, original art. As a fairly newly established gallery, Display, EC1, promotes the work of their featured artists by selling works online; clearly there is some balance in the debate over internet use in the contemporary art world.
One joy of 'post-internet' art is the role the viewer must take in stripping back ideas of the movement to analyse the artist's ideas on the reality of the contemporary age. The first piece that caught my attention on this basis was Sara Naim's 'Interrupted Blood Cells', pictured below, a screen print on archival paper which strongly resembles the 'buffering' of outdated television sets. With its revealing title, the piece suggests that the rhythm of our lives has become synchronised with the pace of various forms of media and technology and subsequently highlights our dependence on these platforms, as they have something of a dominance over our lifestyles: a somewhat terrifying thought.
From what I have seen at 'Need You 100%', an artist that strikes me as paving his way through the difficult movement of 'post-internet' is Pascal Rousson, who uses multiple disciplines in his work and currently has several pieces at the Display Gallery. His work is somewhat reminiscent of Barbara Kruger and also bears some similarities to Tala Madani, in that he uses large, explanatory text accompanied by recognisable painting work, which in turn basically depicts the text. (This will make much more sense if you check out his portfolio, some of which can be found by clicking here) It is highly refreshing to see a playful nature retained in contemporary art, where often market value can dominate other priorities. For those unsure of the post-internet movement, I would advise doing a small amount of research before visiting the Display Gallery's latest exhibition, as at times the pieces can be overwhelming, or even underwhelming, without the context of the artist and movement's ideas.